STRENGTH FIRST - ALWAYS

Written By Simon McDermott

Getting stronger solves a lot of problems.

Bad posture? Strength helps.
Dodgy knees? Strength helps.
Can’t pick up your couch or your kid? Strength helps.
Low energy? Strength.
Confidence in a T-shirt? Yep — strength again.

It’s not about chasing PBs every session or becoming a powerlifter (unless that’s your thing). It’s about building the kind of strength that shows up when life calls.

You don’t need to deadlift a car, but you should be able to get off the ground without sounding like a fax machine. That’s the baseline.

Why strength comes first at BRIK

We start with strength because everything else builds on it — literally. It’s your foundation.

Want to lose fat? Strength training helps boost your metabolism so you’re not just burning calories during your session — you’re burning more all day.

Want to run faster, move better, or avoid turning into a human pretzel when you reach for your shoelaces? Strength.

Want to age like a legend, not a statistic? Strength training is the single best thing you can do for long-term function, independence, and that low-key flex at the beach.

But what if I’m not “strong”?

Perfect. That’s what we’re here for. Strength isn’t a personality trait — it’s a trainable skill.

We don’t care where you start. We care that you show up, lift well, and build brick by brick. No egos, no one-upping, no need to prove anything to anyone except yourself (and maybe your couch when you lift it like a boss).

Strength First, Always

At BRIK, strength isn’t one of many goals. It’s the starting point. When you get stronger:

  • You move better

  • You feel better

  • You recover faster

  • You look more capable (and are)

  • Life gets easier

And if you’re already strong? Great. We’ll make sure you stay that way.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Simon McDermott